2008 Bronze Quill Entry Categories

Programs & Campaigns
The strategic communication goals of programs and campaigns must be made clear and demonstrate evidence of planning. Campaigns must show measurable impact. Media chosen should provide maximum impact of the message with imagination, innovation and uniqueness. Entries should adhere to professional standards.

A1. Strategic/community relations programs and public service communication
A2. Advertising and/or marketing campaign
A3. Media relations program
A4. Special events/convention communications
A5. Sales promotion/customer relations
A6. Internal communication/employee communication programs
A7. Issues management or crisis communication

Audiovisual
The identity and purpose of the sponsoring organization must be clear. A well-written script, tight editing and smooth pacing are essential, as well as general effect, technical quality and program results. The concept must demonstrate originality and imagina-tion. Any graphs, charts, or illustrations must be creative and effective. A script and/or storyboard must accompany each entry.
Note: Convert all audio, slides and multimedia to video and submit programs on DVD or CD-ROM.

B1. Still illustration single-frame screen graphics
B2. Broadcast/commercial spot
B3. Broadcast/PSA
B4. Broadcast/infomercial
B5. Video news release internal AV
B6. Training/motivational/employer orientation
B7. Fundraising/volunteer recruitment
B8. Promotional/marketing/corporate image
B9. Employer/member communication

One-time Publications
The mission and personality of the organization must be effectively communicated to the targeted audience. Annual reports must be easily read and understood and employ a sound creative concept. Other publications must have a clear objective, imaginative planning, and exhibit professional editorial and design standards.

C1. External annual report
C2. Employee or member annual report
C3. Membership directory or buyers' guide
C4. Brochure
C5. One-person staff

Periodicals
The publication must have a clearly stated purpose and demonstrate careful and imaginative planning. Writing must be concise, clear, interesting and display high editorial standards. The publication must display distinctive, appropriate design that enhances communication. Color, where used, must have a clear purpose and be used effectively. The cover or front page must serve as a compelling introduction to the issue.

Note: In each category (except D5) submit a set of 3 consecutive issues produced for use between 12/1/2006 and 12/31/2007, as one entry. If the publication is semi-annual, submit both issues with a clear indication that the publication is semi-annual. Magazines with a four-color cover must be entered in the four-color category. Entries in Category D5 must contain one copy issued no more than 18 months before 12/1/2006, and one copy issued after 1/1/2007.

D1. Magazines (one to three colors)
D2. Magazines (four colors)
D3. Newspapers and magapapers
D4. Newsletters
D5. Most improved periodical

Electronic Media
Entries should command attention, have a clear purpose, and display originality and imagination. Color, animation, graphics, text and interactivity must be skillfully used to enhance communications and understanding of the subject matter and effectively use available resources. Web site entries should include URL and passwords where necessary. Other electronic media entries should be provided on CD.

E1. Publication (newsletter, magazine, etc.)
E2. Web site
E3. E-mail promotion
E4. Electronic press kit
E5. Annual report
E6. Intranet
E7. Electronic promotion
E8. PowerPoint presentation

Writing
Writing should be clear, concise, high impact, and should demonstrate the writer's research and knowledge of the subject matter. Grammar and usage must reflect the highest professional standards. Entries should include the problem/opportunity, goals/objectives and outcome. Submit tear sheets for evidence of use during the eligible time frame.

F1. Feature writing/personality profiles/columns
F2. Brochures or other one-time publications
F3. Advertising or marketing copy
F4. Speeches
F5. News writing
F6. Technical/science writing
F7. Writing for the Web or other online purpose

Photography
Photographs should command attention, add insight and communicate a message. Composition, focus, contrast and use of color must reflect the highest professional standards. Where grouped, photographs must have a stronger impact together than separately.

G1. Editorial single-image photography
G2. Corporate single-image photography
G3. Annual report or publication multi-image photography
G4. Commercial/technical illustration

Graphic Design
Entries should command attention, have a clear purpose, and exhibit originality and imagination. Color, photography, graphics and illustrations must be skillfully used to enhance communication.

H1. Illustration (1-3 colors)
H2. Illustration (four or more colors)
H3. Magazines (1-3 colors)
H4. Magazines (four colors)
H5. Newsletters
H6. Annual reports
H7. Special purpose or one-time publication (i.e., brochures, booklets, leaflets)
H8. Web site
H9. CD-ROM or DVD

Other Graphic Design
This category applies to the design of an organizational brand identity or other graphic product (cartoons, drawings, paintings, bulletin boards, invitations, special signs, etc.) where design is the primary communication function.

L1. Poster, signage, exhibit or display
L2. Cards, invitations and other direct mail pieces
L3. Organizational identity (logos, letterhead, etc.)
L4. Book and magazine covers
L5. Print advertisement

Student Category
Entrants must be full-time undergraduate students attending a college or university in Central Texas. Submissions may be classroom projects or projects completed outside the classroom. Membership in IABC/Austin is not required. Projects must be entered under one of the following categories and include a work plan. We suggest you read the criteria for professionals in each of these categories to best prepare your work plan. Student work will only be judged against other student work.

S1. Programs and Campaigns
S2. Audiovisual
S3. Publications
S4. Electronic Media
S5. Writing
S6. Photography
S7. Graphic Design